I am fascinated by Twitter; I can’t explain why. I was a little surprised by some of the stats in today’s New York Times story about Twitter: “Nearly 1.2 million users visited Twitter in December, a 223 percent increase over the same month the previous year, according to comScore Inc.” And Hitwise, which measures site traffic, put Twitter at 765th most popular in January, out of 6,000 social networks. But that doesn’t include people who access Twitter via text message or instant message or third-party applications; that number would be much higher.
See? Fascinating. Since the Post-Dispatch started Twittering regularly, I began keeping track of which newspapers Twitter and how many followers they have. Most remarkable is the percentage of change each month. Newspaper circulation is dropping like a rock. But a 30 percent increase in Twitter “subscribers”? Not unrealistic.
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Tags: communications, newspapers, twitter
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